On May 8th, Baidu, iQiYi and S.M. Entertainment Co. jointly held a opening press conference at Beijing. In the press conference, iQiYi and SM Ent. officially signed an collaboration MOU. Through their collaboration, iQiYi gained the exclusive license of managing and releasing its best music videos from SM Entertainment, jointly developing a entertainment brand with the words “Love Kpop Love iQiYi”. So far, iQiYi is further closer to consolidating the position of the first Korean online video entertainment platform, and now young Chinese internet users will immediately be get to experience top Korean entertainment content.
Apart from the leaders of the iQiYi and S.M. Entertainment, EXO also attended the press conference.